Innovation in Transportation for Seniors: The Elements
The Community Transportation Association (CTAA) and the Beverly Foundation of the United States brought forth a quote in their report from rural America: “Many of our innovations are by necessity, not by design.” Being driven by necessity is, unfortunately, a hard and cold fact for innovations in general. Only at the brink of when we are about to run out of a resource are our major leaders interested in bringing something new forward. Concerning transportation — and particularly in rural areas — it is indeed a necessity to consider the elderly population.
A summary of CTAA’s and Beverly Foundation’s findings :
(1) The out-migration of the younger population,
and the in-migration and aging-in-place of the older
population, has resulted in an increase in the
population that is less mobile and less able to drive
or navigate transportation services.
(2) Many seniors, especially those who are frail and
in need of assistance, depend on community
transportation services to get to both life sustaining
and life enriching activities.
(3) Transportation services face numerous
operational and financial challenges in meeting the
transportation needs of seniors.
(4) Transportation services generally address
everyday challenges such as scheduling with everyday
solutions such as technology.
(5) In addition to everyday solutions, many
transportation services successfully introduce new
or novel changes from the standard way of doing
things. Such changes generally are described as
According to this source, the Keys to Innovation (beyond leadership) include A Point of Origin (i.e. Why is this innovation needed? In this case, transportation may be forced to shut down if nothing is done due to a financial crisis with driver salaries, etc.), An Idea Factory (i.e. Where innovations are created. For example, a volunteer driving program), People Markers (i.e. The people define the innovation. For example, riders recruit drivers and drivers recruit riders), and last but not least, a Receptive Culture (i.e. The status of the society’s willingness for change.)
As the decline of infrastructure was apparent in rural America — and the rate with which the elderly population rose higher than when compared to urban America (also considering the differential between the youth leaving vs. the older staying) — the elderly in these areas have been having a challenge. Limitations include the lack of novel treatments and care, destination travel (with the factor of time — especially for long medical trips), and social isolation. But despite these enormous challenges, the Beverly Foundation and CTAA claimed that rural America is “doing a lot with a little,” so to speak.