Old Ladies Rebellion – fashion brand for pensioners

26-year old French fashion designer, Fanny Karst, is the co-founder of Old Ladies Rebellion, a fashion brand for pensioners who dares to stand out. She wanted to revolutionize the stylish options available to women her grandmother’s age and offer them something else than cheesy suits and navy cardigans. The clothes are designed specifically to give older ladies fashion-forward shapes in a style that suits them, which involves a lot of hiding, shaping, and flattering.  Fanny Karst believes that too often with age, women cease to dress pretty because they think they are looked over. Old Ladies Rebellion proves that you can be elegant and a little bit rock’n’roll at any age.

I certainly find this young designer with a degree in fashion print from Central St Martins School in London very bold to design clothes for women three times her age and to use models walking down the catwalk with crutches in an environment obsessed with youth and where you are considered old at 24.

Read below interview to find out why Fanny Karst thinks it is so great to design for older ladies and who she would dream of designing for.


Source: http://www.oldladiesrebellion.com/index.html



About Stéphanie Treschow

I work as Country Manager for ACCESS Health International, Sweden. I have a background in Banking and hold a Master of Science in Finance from Stockholm School of Economics. I have previously worked as Equity Sales Analyst at Citigroup in London where I advised global institutional clients on global equities. Prior to that, I have pursued several internships for global institutional banks in New York, London and Stockholm. I have also worked with the private charitable foundation, The World We Want, in identifying and evaluating projects aimed at poverty alleviation and solutions to environmental degradation.

5 responses to “Old Ladies Rebellion – fashion brand for pensioners”

  1. Concetta Louise Patriarca says :

    ’bout time fashion remembers that ALL POEPLE get old (alternative is to die young) and their bodies , faces and hair are not like a 13 year old boy. Good job for making a difference in our lives. Jogging suits do not reflect who I am(couch potato with sedentary hobbies: knitting, crocheting, sewing, sketching, painting, reading, writing) also beach walks before or after the California struts its stuff though I do love the shiny jacket and skirt on the pretty model.

  2. laxie77 says :

    Hello there Stephanie… I have a Facebook page and would love to share what you come up with https://www.facebook.com/BabyboomerMatureWomenClothing
    Best your way,

    • Stéphanie Treschow says :

      Dear Laxie,

      Thank you for your note. Please feel free to share our posts on your Facebook page.

      Many thanks,


Trackbacks / Pingbacks

  1. Design for dementia « - August 10, 2012

Show your insight:

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: